Driving Growth with Digital Marketing for a Warehouse Tech Reseller

Helping a Warehouse Tech Company Expand Online Presence

Liberty Systems, a provider of warehouse technology solutions across North America, wanted to grow their online presence and leads. Although they had existing marketing initiatives, they lacked a strategic plan tying it all together. They approached us to audit their efforts and develop a comprehensive digital marketing strategy.

Setting Benchmarks with Analytics

Before optimizing campaigns, we needed clean data. Solid analytics provides the foundation for benchmarking and ongoing optimizations. Without it, you're just guessing.

Their current Google Analytics setup was not correctly tracking goals and conversions. This meant we lacked visibility into what was truly working.

We implemented enhanced tracking on website forms, clicks, phone calls, and other key actions. We also migrated them to GA4.

Driving Organic Growth

With tracking established, we optimized their on-page SEO issues such as title tags, alt text and thin content. We expanded their educational blogs and how-to content, reinforcing Liberty’s industry expertise.

During our auditing, we also found a few technical issues that ultimately led to duplicate content and poor indexing. We worked with their developer to resolve these issues.

Optimizing Paid Campaigns

We took over their existing Google and Bing paid campaigns. Through extensive A/B testing of keywords, copy, landing pages and more, we lowered Google CPC cost from $1.49 to $0.25 while increasing clicks by nearly 800%. We added Google Display Network remarketing to target potential leads. This greatly increased the number of users and pageviews to the website.

Building Strategic Product Campaigns

In addition to ongoing SEO and PPC, our team has provided help with special one-off campaigns to promote products, services, and webinars. These campaigns typically consist of custom landing pages, tailored emails, and social media promotion.

The Results and the Road Ahead

Through continual website optimizations, content marketing, and paid advertising, Liberty Systems has seen monthly sessions increase 115%, users increase 106%, and pageviews increase 143%. Significant growth has been achieved, with plenty more potential remaining through expanded content marketing on YouTube and performance max campaigns on Google Ads.

This shows monthly pageviews and traffic, which has doubled.

Interested in a custom marketing proposal? Let's chat!